Marketing Director (OTE CAD $185,000/year), Sparkrock

Are you a high-performing marketing executive with a growth mindset? Do you want to work for a best-in-class 100% remote organization with the brightest talent from around the world? At Sparkrock, we help social benefit organizations, including nonprofits, school boards, and government agencies, reach their full potential through technology. Every day, over 150,000 people use our ERP and product platforms to work more efficiently, freeing up time and resources to focus on the good they want to achieve. As the Marketing Director, you will run marketing across the K-12 Education vertical in Canada and the Non-Profit and Human Services vertical across North America. You will be a key member of the sales and marketing team, as well as the extended executive team. You will play a vital role in our go-to-market strategies, managing a team comprised of customer marketing and demand generation professionals. The ideal candidate is data-driven, leads with insights, can set strategy, generate great ideas, and also roll up their sleeves to execute. If you are highly motivated and love building and growing, this is the place for you. Responsibilities • Define and execute go-to-market strategies across all core verticals, ensuring alignment with business objectives, sales priorities, and customer needs • Plan, prioritize, and manage the marketing calendar to balance demand generation, customer marketing, product launches, and brand initiatives • Lead and coach a high-performing marketing team, setting clear goals, expectations, and standards for quality and impact • Partner closely with Sales, Product, and Executive leadership to align messaging, campaigns, and revenue targets • Oversee the development of high-quality marketing assets and campaigns that are insight-driven, well-positioned, and measurable • Use data, dashboards, and AI-enabled tools to evaluate performance, optimize execution, and continuously improve outcomes • Create compelling value messaging and update assets from the website through collateral • Develop a deep understanding of the market, customers, and competitors • Build awareness and opportunity through multiple channels such as LinkedIn, agencies, paid ads, SEO, PR, content, etc Requirements • Bachelor’s degree in Marketing, Business, Communications, or a related field • 7+ years of experience in marketing, particularly B2B ERP growth marketing and demand generation • 3+ years of Non-profit and municipal government industry experience • 3+ years of proven track record of effectively interacting with executive teams and senior management • Strategic marketing leadership with the ability to define, communicate, and execute clear go-to-market strategies • Strong collaboration skills, particularly in partnership with Sales, Product, and executive stakeholders • Data-driven decision-making, with experience using analytics, dashboards, and AI-enabled marketing tools to optimize performance • Demand generation and customer marketing expertise across the full funnel • People leadership skills, including coaching, prioritization, and setting high standards for quality and accountability • Proficiency with modern B2B marketing technology stacks, including CRM, marketing automation, analytics, and attribution tools • Experience leveraging AI-powered marketing tools to improve targeting, personalization, content development, and performance optimization • Comfort evaluating, selecting, and scaling tools that support demand generation, customer marketing, and go-to-market execution • Executive-level communication skills, with the ability to influence, align, and clearly articulate ideas across teams and leadership • Strong ownership mindset, demonstrating accountability for outcomes and follow-through • Comfort operating in ambiguity, balancing strategic thinking with practical decision-making • Curiosity and adaptability, including openness to feedback, learning, and new approaches such as AI-enabled marketing Nice to have • Experience in high-growth or scaling SaaS organizations • Familiarity with public sector, education, or non-profit buying cycles and procurement processes • Experience with account-based marketing (ABM) and enterprise sales motions • Background in change management or marketing transformation initiatives • Advanced certifications in analytics, growth marketing, or AI-enabled marketing platforms Benefits We don’t call them perks; they’re just part of what makes working at Sparkrock great. • We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it • Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers • We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience • Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics • Stipend to help set up your ideal home office • Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more! Compensation Base: CAD $160,000 Variable: CAD $25,000 Total OTE: CAD $185,000 We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. All open roles are for existing vacancies unless otherwise communicated to the candidate. We are committed to keeping candidates informed throughout the process and will notify all interviewed applicants of our hiring decision within 45 days of their interview. Sparkrock retains all job postings and related recruitment information for a minimum of three years. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job