Marketing Automation & Tracking Engineer

Rate: USD 21.00 per hour (equivalent in your local currency) Schedule: 9 AM to 1 PM Monday to Friday Sydney time. Overview This role sits at the intersection of marketing operations, revenue operations, and data engineering. You will build, maintain, and optimize the technical systems that support go-to-market activities—from lead capture and nurturing to conversion tracking and customer lifecycle automation. Approximately 70% of the role focuses on Marketing Operations (MarOps), and 30% on broader Go-To-Market Engineering initiatives. This is ideal for someone who enjoys solving complex integration challenges, automating workflows, and enabling commercial teams with reliable data. Key Responsibilities Marketing Operations (70%) • Implement and manage Segment CDP across client environments • Build and maintain data flows between websites, apps, backend systems, and marketing/analytics platforms • Create tracking plans, event taxonomies, and data governance frameworks • Configure Google Tag Manager (client-side) and server-side GTM (sGTM) • Set up pixels, tags, and conversion tracking for advertising platforms • Configure analytics tools like GA4 and Mixpanel MarTech Integrations & Automation • Integrate marketing automation platforms (e.g., HubSpot, Customer.io, Braze) • Build automated lifecycle campaigns, lead scoring, and segmentation • Set up data syncs between marketing tools, CRMs, and data warehouses • Ensure privacy compliance (GDPR, CCPA) • Create technical documentation Analytics & Reporting • Build dashboards in Looker Studio, Tableau, or similar • Implement conversion tracking and funnel analytics • Troubleshoot tracking issues across web, mobile, and backend systems • Audit and improve data quality Go-To-Market Engineering (30%) Revenue Operations & Automation • Build workflows connecting marketing, sales, and product data • Create lead routing and enrichment automations using tools like Zapier or Make • Implement product-led growth (PLG) data infrastructure • Set up real-time alerts and signals for sales and CS teams • Support sales with data-driven dashboards Cross-Functional System Building • Work with engineering teams on backend event tracking • Translate business requirements into technical solutions • Build prototypes for new GTM initiatives • Contribute to internal tools and reusable components Technical Enablement • Provide technical consultation on MarTech architecture • Deliver training and documentation • Communicate progress and recommendations to stakeholders • Support pre-sales technical scoping Key Performance Indicators • Quality and reliability of implementations • Reduction in post-launch issues • Contribution to revenue-impacting GTM initiatives • Quality of documentation and knowledge transfer Requirements Technical Must-Haves • 2+ years hands-on experience with Segment CDP • Advanced proficiency in Google Tag Manager and server-side GTM • Strong understanding of event tracking, data layers, and tracking plans • Experience with marketing automation systems (HubSpot, Customer.io, Braze) Core Skills • Solid understanding of web technologies (HTTP, APIs, webhooks, JSON) • Experience with analytics platforms and advertising pixels • Strong troubleshooting skills across multiple systems • Excellent communication and documentation skills • Ability to manage multiple client projects Nice-to-Have Experience • Familiarity with data warehouses and reverse ETL tools • CRM experience (Salesforce, HubSpot CRM) • Understanding of attribution models • Exposure to AI-driven GTM automation tools • Experience configuring server-side GTM infrastructure • Experience in consulting, agency, or startup environments • Background working with SaaS, eCommerce, or B2B companies • Permanent work from home • Immediate hiring • Steady freelance job Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process. Apply tot his job