Lead Product Marketing Manager, Growth Solutions

Job Description: • Lead the formulation of growth strategies with an emphasis on evaluating build, buy, and partner options to meet organizational goals • Conduct comprehensive evaluations, business and technology, both, of potential partners and identify acquisition opportunities to enhance the company's capabilities • Establish criteria for marketplace expansion including financial modeling, total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) • Partner with our Growth Solutions team to define and pitch new opportunities in alignment with Workiva’s idea-to-incubation (i2i) process • Develop the go-to-market (GTM) strategy for new markets, solutions, and use cases as part of a cross-functional growth and incubation teams • Collaborate with Customer, R&D, Partner and Solutions Engineering teams to define strategy, delivery models, and execution plans, ensuring product and GTM strategies align with market needs to drive growth and retention • Analyze and package market and industry trends, customer needs, competition to shape our growth strategy and drive product market fit • Play a crucial role in positioning our growth solutions in relevant industry reports, such as Forrester Wave and Gartner MQ Requirements: • Undergraduate Degree or equivalent combination of education and experience in a related field • 8+ years experience in growth marketing or related fields • Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise • Proficiency in defining, launching, and governing scalable solutions to support growth marketing strategy • Exposure to financial, risk, and sustainability trends and the evolving role of technology in global companies • Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management • Ability to navigate ambiguity with a natural curiosity to uncover opportunities in new markets by leveraging new technology trends • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success • Strategic mindset with the ability to derive insights from data for decision-making • Proven ability to innovate and optimize business-driving strategies • Exceptional communication and program management skills Benefits: • A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match and comprehensive employee benefits package Apply tot his job