Category Analyst, Bottler - West
BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team ? which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an... entrepreneurial culture backed by the resources and insights of one of the world?s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for a Category Analyst - Bottler to join our team.
Responsible for supporting Bottler & Channel specific selling strategies and Retail Execution at BODYARMOR. This role leverages our various knowledge sources and systems to provide robust and fact-based insights that influence decision making with KO Bottler stakeholders, as well as Bottler-Led customers. The ultimate objective of this role is to be a strategic partner to BODYARMOR Bottler Sales by providing the strategic guidance, tools and support they need to overachieve against their sales goals.
RESPONSIBILITIES:
Strategic Partnership and Leadership
? Develop insights to be leveraged by bottler partners in a variety of settings, in support of achieving BODYARMOR sales objectives.
? Share impactful messaging which captures the latest category trends, analysis & projections.
? Own analytics & insights communication during internal and external meetings.
? Generate and disseminate weekly / monthly state of the business reporting using syndicated and proprietary insights tools.
? Answer ad hoc business questions by using insights tools such as Tableau, Nielsen, Numerator, etc.
? Train bottler sales teams on the use of Category Management tools as needed.
Category Analytics
? Proactively & consistently analyze key performance metrics and identify execution gaps, sub-par performance and category dynamic shifts
? Lead monthly scorecard process focusing on latest trends & drivers impacting topline performance. Incorporate a mix of depletion and scans data for situational analysis and insightful call outs, including recommendations for action.
? Own and evolve reporting tools & platforms for internal teams to leverage as part of analytical process to glean insights and make recommendations to key external stakeholders.
REQUIREMENTS: ? Bachelors degree required ? 1-2 years experience in sales, category management, analytics, shopper insights and/or strategy required ? Remote-based, ideally located west of the Mississippi, but can be based anywhere in the US ? Up to 25% travel by car or plane required ? Team player with exceptional leadership, communication and project management qualities ? Demonstrated capacity for big picture, strategic thinking, creative thinking and attention to detail ? Technically proficient in: Tableau, Scan systems, Panel systems, MS Office with an emphasis on Excel ? Field sales experience preferred
SkillsCustomer Relationships; Analytical Thinking; Storytelling; Industry Knowledge; Category Growth Strategy; Business Insights
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