Manager, Digital Marketing

Remote, USA Full-time Posted 2025-03-12
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  • ? *Member Summary**? *Quick Summary (full description below...

The Manager, Digital Marketing will lead editorial strategy for brand and franchise campaigns, managing content development and collaborating with cross-functional teams to enhance digital brand strategy.

  • **Salary:** $102,000 to $136,700 per year
  • **Workplace Requirements:** Not mentioned
  • **Years of Experience Required:** Minimum 5+ years in social/digital marketing
  • **Education Requirements:** Bachelor's Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience
  • **Hard Skills Required:** Social/digital marketing, project management, creative development, knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube)
  • **Soft Skills Required:** Strong communication, organization, creativity, problem-solving, team leadership
  • **Preferred Skills/Experience:** Experience with Airtable, Sprinklr, Google Workspace, Slack, Zoom, Photography, Videography, Photoshop
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  • ? *Full Posting**? *Position Overview:**

The Manager, Digital Marketing will lead the editorial strategy for brand and franchise campaigns, ensuring alignment with brand standards and strategic objectives. This role requires a dynamic and innovative thinker capable of developing audience-first content, managing agency partners, and collaborating with cross-functional teams to enhance the digital brand strategy. ? *Key Responsibilities:**

  • **Editorial Strategy Leadership:** Lead the editorial strategy for brand and franchise campaigns, developing and implementing audience-first content goals and creative concepts.
  • **Creative Development:** Build and manage a monthly editorial calendar, collaborate with internal and external teams through the content development lifecycle, and ensure the delivery of approved assets across all channels.
  • **Digital Trends and Platform Updates:** Stay updated on digital trends and platform updates to inform strategy and execution.
  • **Social Media and Event Coverage:** Assist with live content coverage and execution for press junkets, content shoots, and marketing events as needed.
  • **Agency and Partner Management:** Manage agency partners in content development, ensure alignment with brand standards, and handle partner support requests.
  • **Cross-Functional Collaboration:** Work with cross-functional partners to develop creative content in alignment with the digital brand strategy.
  • **Team Development:** Participate in refining systems and operations for the Social Team, foster a culture of inclusivity and collaboration, manage direct reports, and participate in professional development workshops.
  • **Resource Management:** Maintain documentation of workload and resource needs, provide real-time updates to team leader, and contribute to project team meetings with strategic recommendations.
  • ? *Qualifications:**
  • Minimum 5+ years of experience in social/digital marketing, ideally in a big brand setting.
  • Strong project management, communication, and organizational skills.
  • Deep knowledge of Disney and Disney+ brands, films, characters, and TV series.
  • Ability to manage multiple projects and creative ideas on tight deadlines in a fast-paced environment.
  • Superior knowledge of social platforms (TikTok, Instagram, Twitter, Facebook, YouTube) and an interest in exploring new spaces.
  • Excellent writing and copy-editing skills, with a passion for storytelling and creating memorable experiences in the social space.
  • Ability to find creative solutions to challenges and use data to drive decision-making.
  • Strong attention to detail, sound judgment regarding brand safety, and a polished presentation style.
  • Nimble and adaptable to new technologies and processes, with a perpetual learner's attitude.
  • Passion for creating diverse, equitable, and inclusive content.
  • ? *Preferred Qualifications:**
  • Experience with Airtable, Sprinklr publishing and reporting, Google Workspace, Slack, Zoom, Photography, Videography, and Photoshop.
  • ? *Education:**
  • Bachelor's Degree in Communications, Business, Marketing, Film, or related field, or equivalent industry experience.
  • ? *Salary Range:**

$102,000 to $136,700 per year.

  • -- Reference: ECNJOBID-66-249-70-67 in the application

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