Google Ads Specialist - Water Damage / Roofing Experience Required

Google Paid Ads Specialist - Restoration/Roofing Industry Experience Required About Vinnie Mac Restoration Marketing We're a specialized digital marketing agency serving water damage, fire damage, and mold restoration contractors across North America. With 9+ years in the industry and 100+ active clients, we've built our reputation on delivering exceptional results in a unique niche market. Who We're Looking For We're seeking an elite-level Google ads specialist who thrives on accountability, continuous improvement, and delivering measurable results. The ideal candidate is: • Results-driven with a track record of managing high-performance campaigns • Passionate about digital marketing and staying ahead of industry trends • Self-motivated and eager to be challenged and pushed to new levels • Strategic in approach while being detail-oriented in execution • Collaborative and aligned with our core values: Positive Team Players, Integrity & Accountability, Results Focused, Always Resourceful, and Humbly Confident Position Overview As a Google Paid Ads Specialist, you'll manage and optimize high-stakes advertising campaigns for emergency service businesses where every click counts. You'll work with restoration contractors who depend on immediate lead generation in competitive, high-CPC markets. Primary Platforms: • Google Ads (Search) - Primary focus • Google Local Service Ads - Secondary focus • Microsoft Ads - nice to have • Facebook/Instagram Ads - nice to have Core Competencies Required: • Campaign strategy and competitive positioning • Advanced troubleshooting and optimization • A/B testing and conversion rate optimization • Audience targeting and user intent analysis • Emergency services and local service marketing funnels • Compelling CTA development Key Responsibilities • Build, manage, and optimize PPC and social advertising campaigns across multiple platforms • Analyze performance data and provide actionable insights for continuous improvement • Develop and implement strategies specific to emergency service industries • Manage campaigns in high-cost markets while maintaining strong ROI • Collaborate with our team to refine agency processes and standard operating procedures • Stay current on platform updates and industry best practices • Provide strategic recommendations to leadership based on campaign performance data Qualifications Required: • 3+ years of experience in running Google Ads campaigns for water damage restoration and roofing • Proven track record with Google Ads in competitive local service markets • Strong analytical skills and data-driven decision making • Experience with emergency/local service business marketing • Legally authorized to work as an independent contractor in Canada • Reliable internet connection and professional home office setup Preferred: • 6+ years of paid advertising experience • Google Ads certifications • Experience in restoration, home services, or emergency service industries • Familiarity with high-CPC markets and lead generation campaigns • Experience with seasonal campaign management Compensation & Benefits • Pay Range: $35 - $40 per hour (based on experience and performance in interview process) • Growth Opportunity: This role will start as a contractor but if all goes well you will have the opportunity to be hired on full-time. • Work Schedule: Monday - Friday 9 to 5 CST - 40 hours per week (but flexible) • Professional Development: Exposure to a specialized niche with 100+ client accounts Our Hiring Process • Please only apply if you have direct industry experience in restoration/roofing • Submit Application: Complete online application with all required questions • Skills Assessment: Live interview including real-time campaign review and optimization exercise • Final Decision: Offer extended to the top candidate within 1 week of assessment To Apply • If you're ready to bring your A-game to a growing agency specializing in an underserved niche, we want to hear from you. Please apply with your resume and be prepared to demonstrate your expertise through our assessment process. Job Types: Full-time, Contract Pay: $65,000.00 - $85,000.00 per year Benefits: • 401(k) 4% Match • Paid time off Application Question(s): • Do you have experience running Google Ads for Water Damage And Roofing companies? Experience: • Google Ads: 3 years (Preferred) License/Certification: • Google Ads Certification (Preferred) Work Location: Remote Apply tot his job