Fractional Head of Growth / CMO for Premium E-commerce Brand

Benisouk is a premium Moroccan rug brand selling mainly to the US, UK and a few other markets. We do around $3–4M/year in revenue, with a high AOV, a strong product and a High growth potential: • Handwoven Moroccan rugs. • B2C worldwide + growing B2B/Trade (designers, retailers, hospitality) We are now looking for a senior growth leader to help drive the next stage of growth. ⸻ Role: Fractional Head of Growth / CMO We’re looking for a Fractional Head of Growth / CMO who can build and drive a clear, data-driven growth strategy, and coordinate the different channels and initiatives into one coherent plan. This is not a full-time role. We expect around 1–2 days per week to start (approx. 8–16 h/week), for an initial test mission of 4–6 weeks, with the possibility to extend if the collaboration works well. ⸻ Key Responsibilities 1. Strategy & Priorities • Define clear growth priorities for Q4 and the next 3–6 months. • Set targets per country (mainly US/UK) and per customer segment. • Translate this into a simple weekly execution plan: what we do in ads, email, CRO, B2B, etc. 2. Media & Budget Orchestration • Review and challenge the current Meta & Google strategies. • Propose how to allocate budgets across channels and campaigns. • Define guardrails (ROAS, MER, CPA) and give clear weekly “scale / hold / cut” decisions. 3. Email & Lifecycle • Define the key flows we need (welcome, browse, cart, post-purchase, winback, etc.). • Give actionable briefs for newsletters and automated flows. • Align email planning with paid campaigns and key offers. 4. CRO & Landing Pages • Prioritise the most impactful CRO tests (product pages, category pages, buy box, etc.). • Make sure we know which tests run, why, and how we decide if they are winners or not. 5. B2B / Trade (high level) • Propose a simple structure for a B2B / Trade pipeline (stages, follow-up). • Suggest how to integrate Trade into the overall growth strategy. 6. Reporting & Decision Making • Build a simple weekly dashboard (Google Sheet or similar) with key KPIs. • Provide every week a written summary of what happened, what worked, what didn’t, and what we should do next. ⸻ How we work • We prefer written communication (Slack, email, shared docs) rather than long meetings. • We care about concrete actions, numbers and deliverables, not just discussions. We are OK with an occasional short call when useful, but most of the work should be: • clear in writing, • structured, • backed by data. ⸻ Required Experience Please only apply if you can show: • Experience as Head of Growth / CMO / Growth Lead for DTC e-commerce brands in the $1–10M/year range. • Strong understanding of Meta Ads, Google Ads, email marketing and CRO, and how they work together. • Ability to build simple but insightful dashboards and use them to drive decisions. • Very good written English, with the ability to present ideas in a clear, structured way. • Comfortable working asynchronously, taking ownership and driving initiatives forward. Bonus (nice to have): • Experience in home decor / furniture / premium / luxury niches. • Experience with B2B / Trade / designers. • Experience working with remote EU/US teams. ⸻ What we are NOT looking for • Someone who only speaks about “branding, storytelling, positioning” without metrics. • Someone who only wants to “manage ad accounts” inside Meta or Google. This role is above channel ops. • Someone who doesn’t like to write things down clearly (we need written plans and reports). ⸻ Success criteria – first 4–6 weeks In the first 4–6 weeks, we expect: 1. A Q4 growth plan broken down per week (offers, budgets, channels, key tests). 2. A 1-page weekly dashboard with the main KPIs (per country, per segment, per channel). 3. Clear rules for scaling/cutting Meta & Google campaigns. 4. A basic email & lifecycle plan (flows to build, cadence for campaigns). 5. A simple draft structure for the B2B / Trade pipeline. If this is delivered and we see progress in the numbers, we will consider extending the mission. ⸻ How to apply (very important) To avoid generic copy-paste applications, please answer briefly to these 4 points in your proposal: 1. Relevant experience • Mention 1–2 e-commerce brands you helped as Head of Growth / CMO (size, niche). • Share a concrete example of impact (“e.g. ROAS from X to Y, MER from X to Y, revenue from X to Y in Z months”). 2. How you would start with us • In 5–10 bullet points, explain exactly what you would do in the first 4 weeks. 3. Example of dashboard/report • Describe (or link) a simple weekly dashboard you use(d) to steer a client (structure + KPIs). 4. Availability and rate • How many hours/days per week you can realistically dedicate. • Your suggested fee (hourly / weekly / monthly retainer for ~1–2 days/week). Applications without clear answers to these 4 points will not be considered. Apply tot his job