Facebook Ads Specialist for High-Ticket Dental Case Starts (Implants, All-on-X, Invisalign)

We are a growing dental practice looking for an experienced Facebook / Meta Ads specialist to generate qualified consultations and verified case starts for: Invisalign Single implants All-on-X implant cases This role is performance-driven, not just lead volume–driven. We already use GoHighLevel (GHL) and have internal systems in place for lead handling and follow-up. What You’ll Be Responsible For Launching, managing, and optimizing Facebook / Instagram ad campaigns Structuring campaigns for high-intent dental leads, not low-quality form fills Improving cost per booked consultation and cost per case start Coordinating with our existing GHL workflows and pipelines Testing creatives, hooks, audiences, and offers Scaling campaigns that produce verified case starts What We Already Have GoHighLevel (GHL) set up Internal follow-up and booking systems Existing offers and pricing Ad spend funded separately by the practice You are not responsible for: Front desk follow-up Sales calls Google Ads Website development Compensation Structure Initial setup milestone: $200 (fixed) Performance-based compensation: Paid per verified case start Case start compensation: Invisalign: $150 per case start Single implant: $215 per case start All-on-X: $500 per case start Volume Accelerator (Rolling 30-Day Period): All-on-X: 1–2 starts → ($500) | 3–4 → ($700)I 5+ → ($1,000) Single Implants: 1–5 → ($215) | 6–10 → ($300) | 11+ → ($425) Invisalign: 1–10 → ($150) | 11–20 → ($210) | 21+ → ($300) Case Start Definition: Signed treatment plan with payment collected Verified via GHL tracking Lead must originate from campaigns managed by existing Ads/GHL freelancers Contract Type: 90-day pilot with review for long-term engagement Ideal Candidate Proven experience running Facebook Ads for dental or medical practices Experience with high-ticket offers ($4k–$25k+) Understands attribution and lead quality (not just CPL) Comfortable with performance-based compensation Clear communicator who provides simple reports NOT a Fit If You… Only optimize for leads, not revenue Rely solely on boosted posts Have never generated implant or Invisalign patients Are uncomfortable with performance-based pay Audit and optimize existing funnels, forms, and follow-up sequences in GHL Primary Responsibilities ✔ Audit and optimize existing GHL funnels ✔ Improve lead conversion to booked consultations ✔ Increase verified case starts (All‑on‑X, implants, Invisalign) ✔ Track and verify case start attribution ✔ Collaborate with our GHL freelancers ✔ Provide weekly performance reports and recommendations Deliverables Weekly funnel performance report Conversion improvement plan Tracking validation in CRM Suggested sequence optimizations Monthly case‑start summary Clear recommendations for Ads/GHL adjustments How to Apply Please answer the screening questions. Applications without clear, relevant experience may not be considered. Apply tot his job