Experienced Senior Product Marketing Manager for Customer Insights and Campaign Strategy Development – Leading B2B Marketing Innovation at blithequark

Introduction to blithequark Imagine being part of a rapidly expanding $35 billion dollar global business that is passionate about building innovative solutions and disrupting the status quo. At blithequark, we stand at the intersection of tech and retail in the B2B space, developing cutting-edge purchasing and procurement solutions to help businesses and organizations thrive. Our mission is to be the most recognized and preferred strategic partner for smart business buying, and we are looking for talented individuals to join our team and help us achieve this goal. About the Role The blithequark Acquisition team is seeking a highly skilled and creative Senior Product Marketing Manager to lead our customer insights and campaign strategy development. As a key member of our team, you will guide marketers across multiple acquisition channels on how to understand and acquire prospective B2B customers by building capabilities in segmentation, targeting, and content personalization. You will own execution for one country - the US - and ensure counterparts in other regions are adopting best practices and methodologies to drive global consistency. This role requires innovative thinking, strong analytical skills, and a customer-centric approach. Key Responsibilities Define the blithequark customer insights strategy to support acquisition of small business customers Define goals, priorities, and success metrics to deepen our understanding of our prospect base and improve conversion metrics through the marketing funnel Build, prioritize, and execute against an experiment roadmap to validate hypotheses and launch new marketing capabilities and content/campaign strategies Partner with marketers to translate insights and analysis to campaigns in production across multiple acquisition channels Work cross-functionally with a diverse set of blithequark teams, including Marketing, Product, Tech, Retail, Sales, and Data Science, to continuously evolve and refine our strategy About the Team The blithequark Small Business team is a dynamic and diverse group of individuals who are passionate about empowering smart buying for all small businesses. We strive to work smart, fueled by our collaborative spirit, and are committed to providing the best value and shopping experience for our customers. We invest heavily in training and coaching to ensure that all team members have the skills and knowledge they need to succeed and enjoy their work. Essential Qualifications 5+ years of professional non-internship marketing experience Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to drive improvements Experience leading go-to-market for consumer software or hardware product launches Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables) Bachelor's degree Preferred Qualifications MBA Strong background in customer analytics, campaign development, and experimentation Skills and Competencies To be successful in this role, you will need to possess a range of skills and competencies, including: Strong technical expertise and experience delivering results within multiple marketing channels Excellent communication and interpersonal skills, with the ability to work cross-functionally across multiple teams A high degree of ownership and a roll-up-your-sleeves attitude, with the ability to work in a fast-paced, high-pressure entrepreneurial environment Strong analytical and problem-solving skills, with the ability to drive insights and recommendations from data A customer-centric approach, with a deep understanding of the needs and preferences of small business customers Career Growth Opportunities and Learning Benefits At blithequark, we are committed to providing our employees with the skills and knowledge they need to succeed and grow in their careers. As a Senior Product Marketing Manager, you will have access to a range of training and development opportunities, including: Professional development programs and workshops Mentorship and coaching from experienced leaders Opportunities to work on high-visibility projects and initiatives A collaborative and dynamic work environment that encourages innovation and creativity Work Environment and Company Culture At blithequark, we pride ourselves on our inclusive and dynamic company culture. We believe in empowering our employees to deliver the best results for our customers, and we strive to create a work environment that is collaborative, innovative, and fun. Some of the benefits of working at blithequark include: A competitive salary and benefits package A range of perks and discounts, including access to blithequark products and services A dynamic and collaborative work environment Opportunities to work on high-impact projects and initiatives A commitment to diversity, equity, and inclusion Compensation, Perks, and Benefits Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors, including market location and may vary depending on job-related knowledge, skills, and experience. blithequark is a total compensation company, and dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Conclusion If you are a motivated and talented marketing professional who is looking for a new challenge, we encourage you to apply for this exciting opportunity to join the blithequark team. As a Senior Product Marketing Manager, you will have the chance to work on high-impact projects, develop your skills and knowledge, and contribute to the growth and success of our business. Don't miss out on this opportunity to take your career to the next level and join a dynamic and innovative company that is shaping the future of B2B marketing. Apply for this job