Experienced Director of Consumer Data Collection and Activation – Driving First-Party Data Strategies and Cross-Functional Collaboration for Enhanced Customer Engagement

Introduction to arenaflex arenaflex is a leading organization in the private industry, renowned for its innovative approach to consumer data collection and activation. With a portfolio of over 20 distinct billion-dollar brands, we offer a unique opportunity to work with a diverse range of products and services. Our commitment to excellence and customer satisfaction has earned us a reputation as a pioneer in the field. We are now seeking an experienced Director of Consumer Data Collection and Activation to join our team and drive the development of first-party data strategies across our digital ecosystem. Job Overview The Director of Consumer Data Collection and Activation will be responsible for creating and implementing comprehensive strategies for gathering, managing, and utilizing first-party consumer data across our digital environment. This role requires collaboration with cross-functional teams, including Advertising Categories, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, adoption, and loyalty across various digital channels. Key Responsibilities Develop and execute a thorough strategy for collecting, managing, and utilizing first-party consumer data across our digital ecosystem. Design and optimize data collection structures, including website cookies, user registrations, surveys, and other online interactions, to capture significant consumer data. Investigate potential opportunities for data enrichment through third-party sources to improve consumer profiles and segmentation. Define and execute personalized customer journeys across digital ecosystems, ensuring consistency and relevance. Orchestrate end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with different customer segments. Work closely with various teams to align first-party consumer data collection and activation strategies with overall business objectives. Foster a collaborative environment that enables data sharing and cross-functional collaboration. Collaborate with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards. Implement robust consent management processes to obtain explicit permission from consumers for data collection and usage. Essential Qualifications To be successful in this role, you will need: A Bachelor's degree in a relevant field. 8-12 years of experience in a similar role, with a proven track record of driving first-party data strategies and cross-functional collaboration. A passion for data-driven customer engagement design and a desire to advocate for the best consumer experience. Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders, navigate complex situations, and manage risk. A strategic mindset with the ability to translate business objectives into meaningful customer engagement strategies. Proficiency in marketing automation and CRM platforms, such as Adobe Journey Analyzer and Adobe Experience Platform. A solid understanding of data analysis, customer segmentation, and targeting approaches. Preferred Qualifications While not essential, the following qualifications are desirable: Experience working in a similar industry or role, with a deep understanding of consumer data collection and activation strategies. A postgraduate degree in a relevant field, such as marketing, data science, or business administration. Certifications or training in data analysis, marketing automation, or CRM platforms. Skills and Competencies To excel in this role, you will need to possess the following skills and competencies: Data-driven decision-making: The ability to collect, analyze, and interpret large datasets to inform business decisions. Customer-centricity: A deep understanding of consumer behavior and preferences, with a focus on delivering exceptional customer experiences. Collaboration and teamwork: The ability to work effectively with cross-functional teams, including marketing, sales, and product development. Strategic thinking: The ability to develop and execute comprehensive strategies that align with business objectives. Communication and presentation: Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to various stakeholders. Career Growth Opportunities and Learning Benefits At arenaflex, we are committed to the growth and development of our employees. As a Director of Consumer Data Collection and Activation, you will have access to: Comprehensive training and development programs, including workshops, webinars, and conferences. Mentorship and coaching from experienced professionals in the field. Opportunities for career advancement and progression within the organization. A collaborative and dynamic work environment that fosters innovation and creativity. Work Environment and Company Culture arenaflex is a dynamic and innovative organization that values creativity, collaboration, and customer satisfaction. Our company culture is built on the following principles: A commitment to excellence and quality in everything we do. A focus on customer satisfaction and delivering exceptional customer experiences. A collaborative and dynamic work environment that fosters innovation and creativity. A culture of continuous learning and development, with opportunities for growth and advancement. Compensation, Perks, and Benefits As a Director of Consumer Data Collection and Activation at arenaflex, you can expect: A competitive salary range of $35-$40 per year. A comprehensive benefits package, including health insurance, retirement planning, and paid time off. Opportunities for career advancement and progression within the organization. A dynamic and collaborative work environment that fosters innovation and creativity. Conclusion If you are a motivated and experienced professional looking to drive first-party data strategies and cross-functional collaboration, we encourage you to apply for this exciting opportunity at arenaflex. With a commitment to excellence, customer satisfaction, and employee growth and development, we offer a unique and rewarding work environment that fosters innovation and creativity. Apply now to join our team and take your career to the next level! How to Apply To apply for this role, please follow these steps: Read the official notification carefully from our website. Fill out the application form, which can be found on our website. Attach the required documents, including your qualifications certificate, mark sheets, and passport-size photographs. Submit your application and wait for further instructions. Apply Job! Apply for this job