Experienced Digital Analytics Manager - Hybrid Role in Eden Prairie, MN: Driving Health Equity through Data-Driven Insights

Transforming Healthcare through Digital Analytics Excellence At Optum, a global leader in healthcare technology and services, we're on a mission to help millions of people live healthier lives. As part of UnitedHealth Group, we're committed to advancing health equity on a global scale. We're seeking a seasoned Digital Analytics Manager to join our team in Eden Prairie, MN, in a hybrid role that combines the benefits of remote work with the opportunity for in-person collaboration. About Our Team and Company Culture Our Digital Analytics team is a dynamic group of professionals passionate about creating remarkable digital experiences driven by data insights. With over 30 members across the US and global consulting partners, we have a unique opportunity for collaboration and growth. We're part of the Optum Consumer Experience, Data & Analytics (CXDA) team, working closely with other groups and lines of business to measure the effectiveness of our digital properties used by millions of customers. At UnitedHealth Group, we're guided by a culture of diversity and inclusion, with a strong commitment to mitigating our impact on the environment and delivering equitable care that addresses health disparities and improves health outcomes. Our mission is to help people live healthier lives and make the health system work better for everyone. Key Responsibilities Partner with stakeholders to develop measurement frameworks that align with organizational key performance indicators, ensuring that measurement solutions adhere to organizational priorities. Utilize digital analytics tools such as Adobe Analytics or Google Analytics to perform analysis, identify behavior insights, and design tracking requirements to answer future business questions. Manage the analytics lifecycle, including testing methodologies, and ensure data quality and efficiency improvements. Present findings to product owners and senior leadership, providing insights into key behaviors and actionable recommendations based on quantitative and qualitative analysis. Support product teams with ad hoc and recurring reporting, as well as deep dive analysis to answer key business questions. Collaborate with other data teams to drive business impact and ROI. Essential Qualifications To succeed in this role, you should have: 3+ years of digital analytics experience working with large, distributed teams. Demonstrated experience utilizing the Adobe suite of web analytics products or Google Analytics. Experience in managing the analytics lifecycle, including testing methodologies. Proficiency in MS Office tools (Excel, Word, PowerPoint). Preferred Qualifications If you have the following skills and experience, we'd love to hear from you: Experience partnering with stakeholders to develop measurement frameworks that tie to business impact/ROI. Subject matter expertise in best-in-class digital analytics and optimization, with the ability to consult with stakeholders to enable the best possible view to member behaviors. Ability to manage multiple projects with multiple remote teams, and provide regular status updates to leadership. Strong understanding of website architecture, KPIs, and customer goals. Experience in driving increased data quality and efficiency improvements, standardizations, and business system enhancements. Skills and Competencies Required for Success To excel as a Digital Analytics Manager, you'll need: Strong analytical and problem-solving skills, with the ability to interpret complex data sets. Excellent communication and presentation skills, with the ability to tell compelling data stories. Strong project management skills, with the ability to manage multiple projects simultaneously. Ability to work collaboratively with stakeholders across different teams and functions. Strong business acumen, with the ability to understand the healthcare industry and its complexities. Career Growth Opportunities and Learning Benefits At Optum, we're committed to helping you grow and develop your skills. As a Digital Analytics Manager, you'll have the opportunity to: Work on complex and challenging projects that drive business impact. Develop your skills in digital analytics, data visualization, and storytelling. Collaborate with cross-functional teams to drive business outcomes. Participate in training and development programs to stay up-to-date with industry trends and best practices. Work Environment and Company Culture Highlights As a hybrid role, you'll have the flexibility to work from home or in our Eden Prairie, MN office. We're committed to creating a culture of diversity and inclusion, with a strong focus on work-life balance. You'll enjoy: A competitive salary and benefits package. A remote work opportunity with flexible hours. A collaborative and dynamic work environment. Opportunities for career growth and development. Compensation, Perks, and Benefits We offer a comprehensive compensation package that includes: A competitive salary. Bonus opportunity. PTO and holiday pay. Comprehensive benefits, including health, dental, and vision insurance. Retirement savings plan. Join Our Team and Make a Difference If you're a motivated and experienced Digital Analytics Manager looking to drive health equity through data-driven insights, we want to hear from you. Apply now to join our team and take the first step towards a rewarding new role. At UnitedHealth Group, we're committed to being an Equal Employment Opportunity/Affirmative Action employer. We welcome applicants from diverse backgrounds and perspectives. By applying, you'll be taking the first step towards a career that makes a real difference in people's lives. We look forward to receiving your application! Apply for this job