Experienced Customer Insights Associate Director – Data-Driven Storyteller for Brand and Corporate Communications Strategy Development

Welcome to arenaflex At arenaflex, we empower how people live, work, and play by connecting them to what brings them joy. We drive innovation, creativity, and impact in the world. Our team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. We're looking for a talented individual to join our team as a Customer Insights Associate Director, where you'll be the driving force behind understanding our brand's pulse and charting its course for success. About the Role We're seeking a data-driven storyteller with a passion for uncovering consumer insights that drive our strategies, business decisions, and overall competitive advantage. As a Customer Insights Associate Director, you'll thrive in a fast-paced environment where your strategic thinking and analytical skills can make a real impact. You'll leverage your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. Key Responsibilities Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies. Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps. Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the arenaflex brand. Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes. Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health. Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence. What We're Looking For To be successful in this role, you'll need to have: Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Knowledge of media monitoring and analysis tools. Even better if you have one or more of the following: Strong analytical and data interpretation skills. Excellent written and verbal communication skills. Ability to work independently and as part of a team. Designed small and large-scale research projects involving primary and secondary data collection. Proven experience in conducting market research for PR purposes. Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels. Experience with marketing communications and mobile, digital, and social media platforms. Experience managing people and teams, either via direct reporting or influence. Experience with both Consumer and B2B audiences. Skills and Competencies To excel in this role, you'll need to possess: Strategic thinking with strong business acumen and the ability to translate data into actionable insights. Excellent problem-solving skills, with the ability to analyze complex data sets and identify key trends and insights. Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and present findings to senior leaders. Ability to work in a fast-paced environment, with a strong focus on delivering high-quality results and meeting deadlines. Career Growth Opportunities and Learning Benefits At arenaflex, we're committed to helping our employees grow and develop in their careers. As a Customer Insights Associate Director, you'll have access to a range of training and development opportunities, including: Professional development programs, designed to help you build new skills and advance in your career. Mentorship opportunities, where you'll be paired with experienced leaders who can provide guidance and support. Access to industry-leading tools and technologies, to help you stay up-to-date with the latest trends and innovations. Work Environment and Company Culture At arenaflex, we're proud of our diverse and inclusive culture, where everyone feels valued, connected, and empowered to reach their potential. We're committed to creating a collaborative and supportive work environment, where you can thrive and grow in your career. Our culture is built on a set of core values, including: A passion for innovation and creativity. A commitment to diversity, equity, and inclusion. A focus on delivering exceptional customer experiences. A culture of continuous learning and development. Compensation, Perks, and Benefits We offer a competitive compensation package, including a salary range of $118,000.00 to $239,000.00 annually, depending on your location and confirmed job-related skills and experience. You'll also be eligible for a range of benefits, including: Health and wellness benefits. Short-term incentives. 401(k) Savings Plan. Stock incentive programs. Paid time off. Parental leave. Adoption assistance. Tuition assistance. Conclusion If you're a motivated and talented individual, looking for a new challenge and opportunity to grow in your career, we encourage you to apply for the Customer Insights Associate Director role at arenaflex. With our commitment to diversity, equity, and inclusion, and our focus on delivering exceptional customer experiences, we're the perfect place for you to thrive and make a real impact. Apply now and join our team of passionate and innovative professionals, who are shaping the future of our industry. Apply for this job