Director of Marketing (7-12 years of experience progressive marketing experience)

About QBench QBench is a fast-growing vertical SaaS company serving the scientific, laboratory, and operations-driven industries. We help labs and scientific organizations run efficiently, stay compliant, and focus on what matters most. We are data-driven, customer-obsessed, and passionate about building software that makes a meaningful impact. We are hiring our first in-house Director of Marketing to build a world-class marketing engine—starting as a hands-on individual contributor and quickly evolving into a team-building leadership role. About the Role We’re looking for a strategic, data-driven marketing leader who has built and scaled demand generation programs in vertical SaaS environments. You will take over relationships with two external marketing consultants (demand-gen + brand), build the inbound engine that fuels our pipeline, and ultimately grow a high-performing marketing team. This role is ideal for someone who thrives in creating structure from ambiguity, enjoys owning measurable results, and has a deep passion for generating high-quality leads and revenue impact. What You’ll DoBuild and Own an Effective Inbound Demand Generation Engine • Develop, implement, and optimize strategies that increase high-quality demo requests, MQLs, and marketing-sourced pipeline. • Identify and scale winning channels across paid, organic, content, and partnerships. • Set and manage quarterly inbound funnel targets (volume and efficiency). Optimize Inbound Lead Quality & Efficiency • Track and improve CPC, CPL, CAC payback, and channel ROI. • Conduct A/B tests to refine messaging, audiences, and offers. • Reduce channel waste and drive consistent improvements in inbound efficiency. Maintain & Evolve Brand Strategy • Manage the external brand consultant and ensure consistent brand execution. • Determine when to transition brand work fully in-house and build a sustainable long-term brand strategy. Build a Content Engine that Fuels Inbound • Develop content aligned with funnel stages—including SEO, thought leadership, case studies, and guides. • Oversee an editorial calendar and maintain consistent content velocity. Ensure Message-Market Fit for Our ICPs • Refine messaging frameworks tailored to scientific operations, labs, and adjacent verticals. • Partner with Sales to deliver collateral that supports the full customer journey. • Conduct market research to ensure we have and maintain a deep understanding of our ICP and focus segments. Expand QBench’s Presence in Target Markets • Increase awareness and prospect engagement through events, content, PR, and partnerships. • Drive growth in branded organic search and inbound traffic from priority industries. Build & Own Marketing Analytics Strategy • Own the design of dashboards for MQL volume, demo requests, CPL/CPQ, pipeline sourced, influenced ARR, and payback metrics. • Partner with RevOps to define leading indicators and improve forecast accuracy. Align Marketing KPIs with Revenue Leadership • Collaborate with the CRO and RevOps to set quarterly KPIs. • Provide weekly reporting and insights to support budget planning and resource allocation. Build & Lead a High-Performing Marketing Team (Future Responsibility) • Identify hiring needs and design the future marketing org structure. • Own recruiting, onboarding, and management of future team members. Establish Scalable Processes & Operating Rhythms • Develop repeatable workflows for campaign planning, reporting, and content operations. • Implement tools that support efficiency, visibility, and scale. Own & Optimize the Marketing Budget • Allocate spend across channels, vendors, and tools; monitor budget vs. actuals. • Continuously improve ROI in top channels. Set Up Marketing Operations Infrastructure • Manage tools and integrations across CRM, automation, and attribution. • Define processes for lead scoring, routing, and lifecycle tracking. What You’ll Need to Succeed • Self-Direction & Ownership Mindset: Thrives as the first in-house marketing hire, drives initiatives independently, and excels in ambiguous environments. • Entrepreneurial Bias Toward Action: Acts quickly, iterates rapidly, and prefers building over planning endlessly. • Analytical Instinct: Naturally sees patterns in data, grasps funnel dynamics, and uses insights to guide decisions. • Learning Agility & Cognitive Flexibility: Absorbs new industries, tools, and technical products quickly—and adjusts strategy as new information emerges. • Strategic Demand Generation Architecture: Experience designing and scaling a full-funnel inbound engine that reliably sources pipeline. • Data-Driven Insight Development: Ability to interpret funnel performance, diagnose bottlenecks, and translate analytics into revenue-impacting decisions. • Message-Market Fit Development: Experience refining ICP and persona-specific messaging and supporting Sales with high-quality collateral. • Marketing Org Design & Talent Development: Experience planning and building teams, hiring specialists, and coaching individuals as the org scales. • Marketing Automation & Tool Proficiency: Comfort with marketing tools, CRM workflows, automation, and dashboards. • Campaign Execution & Experimentation: Experience launching and optimizing multi-channel campaigns and running A/B tests. • SEO & Content Operations: Foundational understanding of SEO, content planning, and editorial processes. • Vendor & Contractor Management: Ability to manage external agencies and transition work in-house. Qualifications • 7–12+ years of progressive marketing experience, ideally in vertical SaaS; LIMS experience is a bonus. • Proven track record owning and scaling demand generation programs. • Demonstrated success in a first in-house marketing hire or "builder" role. • Experience using data to set strategy, run experiments, and measure impact. • Experience working closely with Sales and RevOps in a revenue-aligned GTM motion. • Strong communication skills and ability to influence cross-functional stakeholders. • Prior experience managing and developing a team (or strong potential to do so quickly). Why Join QBench? • Build the entire marketing function from the ground up. • Join a profitable, fast-growing vertical SaaS company with a big opportunity ahead. • Work with a highly collaborative Revenue, Product, and Operations leadership team. • Make a measurable impact on pipeline, revenue, and the future of the business. • Competitive compensation, benefits, and opportunities for rapid advancement. Job Type: Full-time Pay: $140,000.00 - $180,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Paid time off • Vision insurance Application Question(s): • How do you typically grew inbound demand (CPC, CPL, CAC payback, # of MQLs/Demo Requests/SQLs) • Please explain your experience on how do you helping establish brand and marketing basics. Experience: • progressive marketing experience in Vertical SaaS: 7 years (Required) Work Location: Remote Apply tot his job