**Director of Customer Acquisition – Web & Cloud Application Development**

Join blithequark, a global leader in web publishing and commerce, as we seek an experienced Marketing leader to create and implement strategies to acquire, convert, and monetize customers. As a key member of our team, you will be responsible for driving growth and revenue through innovative marketing initiatives, leveraging your expertise in marketing strategy, acquisition channels, analytical capabilities, communication, leadership, and project management. **About blithequark** We are the people behind WordPress.com, WooCommerce, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place by democratizing publishing and commerce, so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country. With over 1900 Automatticians in 96 countries speaking 120+ different languages, we are a distributed company that values diversity, equity, and inclusion. **Key Responsibilities** As our Director of Customer Acquisition, you will be responsible for: * Optimizing new user flows from host partners to increase free-to-paid conversion rate * Creating and scaling new paid media campaigns across platforms, campaign types, and targeting methods * Growing organic website traffic and conversion by leveraging new content and other organic acquisition strategies * Leveraging plugin listings to increase acquisition from key WordPress entry points * Expanding revenue via targeted upsell and incentive uplift of our free user base * Generating insights to improve creative across customer touchpoints * Discovering new sources of growth by testing new ads, funnels, and marketing channels **Requirements** To succeed in this role, you will need to possess: * **Marketing Strategy**: Understanding the levers of a scaling business, identifying and analyzing key metrics, and prioritizing strategies to escalate growth in new users and paid conversions * **Acquisition Channels**: Developing and scaling paid and organic campaigns across any channel, including SEM, paid social, video, and display, and being excited to test into new channels and new technologies to find growth * **Analytical Capabilities**: Owning the measurement framework of how our growth strategies impact the business, analyzing data from multiple sources to generate insights, and reporting on performance to leadership * **Communication**: Writing with an understanding of your audience, gaining support for your ideas with leadership, getting the team on board, and writing compelling copy for landing pages, ads, and emails * **Leadership**: Mentoring the team for continued professional development, uplifting the morale of the team with a positive mentality, and driving initiatives forward to completion * **Project Management**: Developing systems for accountability across teams and measuring and reporting on estimated vs. actualized impact **Preferred Qualifications** * Knowledge of WordPress: Understanding and knowledge of the WordPress ecosystem, including having built websites on the WordPress platform, being a member of the WordPress community, and/or understanding the various products and tools within the blithequark portfolio **What We Offer** As a member of our team, you will enjoy: * A competitive salary range of $140,000-$180,000 USD, paid in local currency * A remote-first culture that prioritizes results instead of time spent at a desk or sitting in meetings * The space to think big, set your own roadmap, and deliver * Opportunities for career growth and professional development * A diverse and inclusive work environment that values diversity, equity, and inclusion * Access to a wide range of benefits, including health insurance, retirement plans, and paid time off **About Our Culture** We are a distributed company with a global presence, and we value diversity, equity, and inclusion. We believe in making the web a better place by democratizing publishing and commerce, and we are committed to creating a workplace that is inclusive and respectful of all individuals. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. **How to Apply** If you are excited about this opportunity and believe you have the skills and experience to succeed, please apply through our website. We look forward to hearing from you! **Compensation Philosophy and Benefits** At blithequark, we believe in paying our employees fairly and providing a comprehensive benefits package. We offer a competitive salary range, paid in local currency, and a wide range of benefits, including health insurance, retirement plans, and paid time off. We also prioritize diversity, equity, and inclusion, and we are committed to creating a workplace that is inclusive and respectful of all individuals. **Diversity, Equity, & Inclusion at blithequark** We are improving diversity in the tech industry. At blithequark, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves blithequarkians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated blithequarkians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at blithequark, though our dedication influences far more than just blithequarkians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. **Most Loved Company and Disability Confident Committed** We are a Most Loved Company and Disability Confident Committed. (Here’s what that might mean for you.) Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups. Apply for this job