Creative Strategist, Media, Retail
Job Description: • Analyze paid media results to generate actionable creative insights and new test hypotheses • Translate data into compelling narratives that inform next-gen creative production • Well-versed in Excel and Google Sheets to analyze data data at scale and build compelling data visualizations • Build and maintain creative testing roadmaps tied to performance KPIs and goals • Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery • Proactively communicate with senior leadership and stakeholders both internally and externally • Maintain clear documentation and feedback loops to ensure insights are carried forward, and strategy is aligned toward goals • Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews • Confidently present and defend creative insights • Develop decks and narratives to guide client decision-making on creative direction • Help ensure alignment and buy-in across internal and external stakeholders • Serve as a subject matter expert and key point of contact for creative POVs across internal and client-facing conversations • Execute and report on creative strategy initiatives for a large-scale global account, with multiple workstreams in motion • Partner closely with internal Media teams and Client teams to develop and execute creative testing plans aligned with client goals • Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations • Help shape and evolve our internal creative strategy processes Requirements: • 2+ years in Creative Strategy or a related digital marketing role, with hands-on experience in paid media and creative testing • Deep familiarity with Meta, TikTok, Google, and other performance channels (Snap, DV360, GDN, Amazon, etc.) • Strong analytical acumen; comfort working with reporting dashboards or Excel/Sheets to identify trends • Clear and responsive communicator—someone who thrives on being in sync with teammates and clients • Ability to manage multiple priorities and projects without dropping the ball • Strong presentation and storytelling skills Benefits: • Healthcare, Dental, and Vision coverage • 401k plan, plus matching • PTO • Paid Company Holidays • Parental Leave Apply tot his job