Conversion Landing Page (Copy + Design + Webflow/Framer Build) — Home Ear Wellness Device
We’re launching NIVIO, a premium consumer health & wellness device designed for everyday households. We currently have two landing page foundations already built (structure + direction in place). We’re looking for a strong landing page specialist to: Refine and optimize those two existing pages, and Create one new landing page from scratch focused on a senior / caregiver audience. This is a pre-launch project focused on clarity, trust, and conversion — not medical diagnosis or treatment claims. Scope of Work Page 1 & 2 — Optimization (Existing Foundations) Improve above-the-fold clarity Tighten messaging hierarchy Increase scroll depth, trust, and conversion Refine copy, layout, and visual flow Implement CRO best practices (CTA placement, section order, objection handling) Page 3 — Build From Scratch (Senior / Caregiver Page) Develop messaging, structure, and copy from zero Design a calm, confidence-building page for: seniors, or adult children caring for parents Emphasis on: ease of use stability documentation (not diagnosis) trust and reassurance Full design + build (Webflow or Framer preferred) What We Need Someone who can both optimize existing pages and originate new ones, including: Conversion-first page strategy Strong copywriting (clear, calm, human) Clean, premium design Build in Webflow or Framer (preferred) Mobile-first, fast, and paid-traffic ready Basic tracking setup (GA4 + Meta pixel) Tone & Guardrails (Important) This is not about diagnosing or treating anything Avoid “medical device” or fear-based language No gross-out imagery or clinical vibes Position as normal home wellness and documentation Some product details will be shared after NDA. Deliverables Optimized versions of 2 existing landing pages 1 new senior-focused landing page (strategy, copy, design, build) Responsive (desktop + mobile) Launch-ready pages with: email / waitlist capture analytics tracking performance best practices Bonus (nice to have): Hero A/B variants Modular sections for future audience versions Ideal Experience DTC landing pages (health, wellness, or consumer tech) Strong CRO instincts (not just pretty design) Comfortable writing persuasive copy without medical claims Webflow or Framer expert Can move fast and take ownership To Apply, Please Include 2–4 landing pages you’ve built (with conversion context if possible) Example where you optimized an existing page Example where you built a page from scratch Your recommended platform (Webflow / Framer / Shopify) and why Your availability to start immediately Apply tot his job