Complex Marketing Manager - Hilton Des Moines Downtown and Doubletree Cedar Rapids
About the position Responsibilities • Project Management: Plans and manages the development of creative collateral (In coordination with an agency where applicable) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind. • Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets (including but not limited to: Owned and Third-Party Websites, Digital & Traditional Advertising, Photography and Videography) and that each aligns with the hotel's branding and positioning strategy by guest segment. • Experiential Marketing: Works alongside Operations to ideate and promote curated on-property experiences and activations (ex: "Holiday Suite") • B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments - candidate should possess Canva creative skills • Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports • Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations • Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel's business & customer mix, along with Brand pillar integration • Ancillary Outlet Support: Develops revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute • External Agency Management: serves as primary liaison with external agencies (example: digital, PR, creative) by delivering strategic creative briefs and ensuring timely deliverables • Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning • Participates where appropriate in trade/business related functions, events, conferences and workshops • Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested • Assists the Directors in preparing ad-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings Requirements • 3+ years of combined marketing, advertising, and/or ecommerce marketing experience • Extensive knowledge of marketing communication mediums including traditional, digital, and social channels • Proficiency in data analysis and translating insights into compelling narratives • Ability to navigate a matrix organization • Project management • Copywriting • Microsoft Office (Word, Power Point, Excel & Outlook) • Social Media Websites (Facebook, Instagram, etc) • CMS Platforms • Digital Analytics • Canva, Adobe and/or Photoshop • Presentation / Communication skills • Relationship building & thoughtful networking • Leadership abilities • Proactive strong points of view • Demonstrate ownership / sense of urgency to deliver results Nice-to-haves • Prior hotel/travel industry experience is preferred, but not required • Bachelor's Degree with emphasis in marketing and/or public relations preferred Benefits • Health insurance • Career growth and development • Team Member Resource Groups • Recognition and rewards programs • Go Hilton travel discount program • Best-in-Class Paid Time Off (PTO) • Supportive parental leave • Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount • Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more) Apply tot his job