Client Solutions Analyst - Digital Marketing

Kepler is a company that focuses on engineered marketing to enhance brand-consumer relationships through data and technology. The Client Solutions Analyst - Digital Marketing will manage digital marketing campaigns, collaborating with clients and teams to optimize and analyze campaign performance. Responsibilities Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Facebook, Twitter, Pinterest) and online video (Hulu, YouTube), among others Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals Provide input and guidance around campaign design and innovation in support of client business objectives Launch and actively optimize and manage campaigns across trading platforms Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis Lead day-to-day client & partner communications Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress Understand and comply with company best practices Own management of campaigns across various platforms (i.e. Paid Search, Paid Social, Programmatic Display, Native, Video/Audio, etc.) including: Manage daily spend to be in line with daily and monthly budget targets Perform daily optimizations to ensure campaigns meet client’s target KPIs (i.e. manual bid adjustments or algorithm adjustments for automated bidding) Ensure campaign quality (i.e. appealing ad disapprovals, troubleshooting errors, monitoring ad fraud, etc.) Use platform management tools to manage budgets, bids, keywords, ad groups/ad sets, ads, etc Ad Optimization: conduct analyses and identify opportunities for new ad creation and regular A/B testing Monitor and analyze competitor activity through competitor monitoring technology and provide key insights and trends to internal team and external clients Own vendor relationships to identify areas of opportunity within platforms to improve overall program Identify, research, and propose new testing and optimization ideas to drive campaign performance Create and ensure accurate reporting to account/client specifications & KPI’s Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance Ensure client accounts are maintaining performance against primary KPIs Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis Interpret and share performance reporting data for clients on a regular/ ad-hoc basis Pull and format data for client facing performance reports and optimization readouts Conduct regular platform “deep-dives” to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.) Generate initial insights for performance reports and optimization readouts Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information Accurate and timely billings and reconciliation Own scheduling for internal and external meetings (client, vendor) Take notes during all meetings and write clear, concise meeting recaps where applicable Assist your leader in managing client communications Own trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.) Proactively reach out to colleagues to provide support on other clients Continually seek out areas to continue learning and developing professional skill set Attend vendor calls and office hours, monitor platform-related Slack channels; surface new product features and testing opportunities to team, track and share industry trends Skills Bachelor's degree Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search) Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies Excellent listening and communication skills with strong ability to create and build relationships Ability to self-manage, juggle multiple priorities, and pay strong attention to details Ability to contribute to fast-paced, entrepreneurial, team-based environment Benefits Healthcare/Dental/Vision Unlimited PTO Group RRSP Contributions $75/mo Wellness Stipend $100/mo Mobile Phone Stipend $50/mo Internet Stipend $500/yr Annual Learning Stipend $2,000/yr Annual Tuition Stipend One-time $200 New Hire Home Office Equipment Stipend Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave Annual Work From Anywhere 4 weeks per year Company Overview We’re on a mission to demystify the digital universe. It was founded in 2012, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is