Chief Marketing Officer / Marketing Strategist - Non Client Facing

Reports to: CEO Purpose: To build a marketing engine that grows our consulting portfolio, strengthens our brand, and positions Exit Bliss as the go-to partner for knowledge management, business continuity, leadership development, and transition planning. Role Summary At Exit Bliss, we help organizations bring order to chaos. The CMO will do the same for our marketing. This leader will design and run our full marketing strategy—brand, messaging, content, campaigns, digital systems, and revenue alignment. They will turn our ideas and services into clear, compelling marketing that attracts public agencies, large enterprises, and small businesses who need order, clarity, and a partner they can trust. This role drives visibility, demand, and long-term growth across all service lines. Key Responsibilities Brand, Messaging & Positioning Craft a unified brand message that reflects Exit Bliss’s purpose, differentiators, and voice. Build messaging for each audience: public sector, private sector, ERGs, small businesses, and TA programs. Strengthen our story using Exit Bliss’s signature narrative: clarity, people-first systems, and legacy preservation. Marketing Strategy & Execution Build a 12-month marketing plan with campaigns, KPIs, and revenue targets. Oversee brand refresh and website improvements. Develop case studies, client stories, and thought leadership content. Create a PR/visibility strategy to highlight voice as CEO and speaker. Digital & Demand Generation Manage CRM marketing automation (GoHighLevel). Build funnels, nurture sequences, landing pages, and tracking dashboards. Lead paid ads strategy (Google, LinkedIn) if determined necessary. Oversee performance analytics and refine campaigns for conversion. Sales Alignment Partner with CEO and Business Development to generate warm leads every month. Create pitch decks, leave-behinds, one-pagers, and service packages. Support proposal writing by providing clear value messaging and brand consistency. Team Leadership & Vendor Management Manage internal marketing contractors (designers, social media, web, content). Create processes, calendars, and quality control systems for marketing operations. Establish a content rhythm across social media, email, partnerships, and events. Required Skills & Qualifications 8+ years in marketing leadership, ideally within consulting, professional services, or B2B. Strong ability to create positioning and messaging for complex service offerings. Deep experience with digital marketing funnels, SEO, and CRM automation. Proven success scaling a small or mid-sized service-based business. Exceptional writing and storytelling skills, with a clean and simple style. Data-driven decision-maker, comfortable setting KPIs and building dashboards. Ability to turn abstract ideas into executable step-by-step marketing plans. Warm collaborator who can lead creatives and strategists. What Exit Bliss Is Specifically Looking For (Industry Best Practices) 1. Someone who can take your story and make it SELL. They must know how to turn your journey, your voice, and your mission into market-ready messaging that attracts public-sector clients and aligns with procurement language. 2. Expertise in building marketing systems, not just making content. They must know how to build a lead generation engine: GHL CRM automations Email nurture sequences Landing pages Lead magnets Funnels Retargeting Analytics dashboards 3. Experience marketing professional services, not products. This is crucial—B2B consulting requires trust-based marketing, storytelling, and credibility-building. You're not selling shoes; you're selling transformation. 4. Someone who can shape the Exit Bliss brand into a category. We are positioning ourselves as leaders in knowledge management culture and business continuity. 5. Someone who can lead contractors with clarity. Our current team needs a conductor who gives direction, maintains quality, and keeps everything on schedule. 6. Someone who can build a predictable pipeline. Not just “brand awareness.” You need someone who can say: “Every month, we will deliver X warm leads from public agencies and Y warm leads from private sector companies.” A CMO for Exit Bliss must come in already familiar with — or able to quickly master — the consulting and professional services space. How to translate our work into language that feels clear, credible, and urgent to CEOs, COOs, HR leaders, and procurement officers This is not optional. It’s essential. A strategist who doesn’t understand our field will waste time making pretty content that doesn’t convert. We need someone who can position us as leaders in business continuity, succession planning, and knowledge management — someone who knows how to market invisible, complex, high-trust services. Must have experience marketing consulting services, professional services, or organizational development offerings. Strong understanding of public sector procurement, RFQs/RFPs, and agency buying behavior. Ability to translate Exit Bliss’s services — business continuity, knowledge management, leadership development, DEI coaching, and succession planning — into simple, compelling messaging. Knowledge of how to build credibility through case studies, storytelling, and thought leadership, not gimmicks. Apply tot his job