Business Development Representative

Asana is a leading platform for human + AI collaboration, and they are seeking a Business Development Representative to drive strategic growth initiatives within the Enterprise customer segment. The role involves generating pipeline for enterprise account executives, executing multi-threaded engagement strategies, and cultivating value-driven conversations with high-level personas. Responsibilities Generate pipeline for enterprise account executives through persistent, high-volume outreach and create customized messaging to drive qualified opportunities and account expansion Leverage a multi-channel outbound prospecting approach (outbound calling, email, LinkedIn Outreach etc.), developing and refining team sequences, templates, and messaging to build a repeatable, scalable process Cultivate value-driven conversations with Director and VP-level personas across complex cross-functional teams and consistently create compelling messaging and events to achieve meeting goals Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR Proactively update activity metrics, meetings, SQO, and pipeline on a weekly basis. Identify gaps between prospecting inputs and outputs Effectively execute high-impact trials, meet SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy Understand Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value Skills At least 6-12 months of Sales or Sales Development experience Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers and manage your book of business Demonstrated success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals Passion for a career in technology and an ability to speak knowledgeably about the industry Excellent writing and verbal communication skills, with a focus on persuasive messaging and the ability to tailor your communication style to different audiences Strong collaboration skills, particularly in working with Account Executives and cross-functional teams to drive business outcomes Clear communication, a deep sense of empathy, and a commitment to integrity Demonstrated curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making Benefits Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences Company Overview Asana is a software company that specializes in the fields of work management, productivity, team goals, and project execution. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship Asana has a track record of offering H1B sponsorships, with 47 in 2025, 81 in 2024, 82 in 2023, 93 in 2022, 51 in 2021, 41 in 2020. Please note that this does not guarantee sponsorship for this specific role.