Brand Marketing Strategist

Title: Brand Marketing Strategist Location: San Francisco, CA • New York, NY • United States Job Description: Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! As one of Figma’s first Brand Marketing Strategists, you’ll collaborate with a growing team of xfn marketers to re-imagine and up-level our social presence and how that comes alive across both digital + real world channels around the world. As a senior-level IC, your focus will be on combining a deep understanding of social data and insights with platform-level strategy + campaign-level ideation to enable best-in-class marketing experiences + campaigns. We are at a unique inflection point at Figma as we’ve expanded from a one-product, one-region presence to a multi-product, global company. How we show up as a brand is crucial for navigating this transition, and it’s a unique opportunity to lead, take thoughtful risks and build something special. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you’ll do at Figma: • Partner with a growing team of brand marketers, with an emphasis on developing and implementing best-in-class strategies, creative activations and content • Develop a platform-level vision, strategy and roadmap for @Figma, inclusive of a clear framework that can inform prioritization, content, metrics and innovation • Define and evangelize an approach for social ideation, one that can be applied across multiple product lines, audience types and brand moments (evergreen and tentpole) • Lead the end-to-end strategy (ideation to execution) for high-profile tentpole social activations and brand campaigns, ones crafted to introduce Figma to new audiences • Model an insights-driven approach, proactively identifying and validating qualitative and quantitative observations from all platforms to fuel always-on tactics and tentpole activations • Embed deeply with cross-functional teams, proactively delivering subject matter expertise and social insights to elevate marketing execution and fuel new ideas and experiences • Present ideas and recommendations, inspiring confidence via compelling presentations that excite, influence and accelerate strategic growth. • Collaborate to proactively develop, map and implement copy and content across all of Figma's social channels We'd love to hear from you if you have: • 10+ years working in digital/social marketing with experience driving campaigns crafted to appeal to multiple audience types and personas • Deep experience defining, evangelizing and driving end-to-end execution of social strategies at a platform level, inclusive of always-on tactics and tentpole activations • Proficiency for turning social data into actionable insights at both a content and campaign level, with a proven track record of identifying unexpected or untapped opportunities • Proven ability to concept and drive the development of high profile social activations, including leading cross-functional brainstorms and working sessions to identify and refine the highest-potential ideas • Adept at crafting and refining social copy and creative, pairing platform-level methodologies with deep situational expertise (ex: product launches vs. live events vs. owned assets) to create content optimized for specific brand moments While not required, it’s an added plus if you also have: • Multi-platform campaign experience • Copywriting or creative design expertise • Experience presenting to exec-level stakeholders At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Pay Transparency Disclosure If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future. Annual Base Salary Range (SF/NY Hub): $112,000 - $260,000 USD At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Apply tot his job